Website Checklist
When was the last time you REALLY looked at your website?
Here are some ideas to use for a year-end check-up.
1) Do all your links work? Test them all yourself. Website changes and updates during the year often create broken links somewhere else on the site. Seems insignificant, but how impressed are you by a site that has links that go to a wrong page or worse, nowhere?
2) Is your company's full contact info on EVERY page of your site? Visitors can and will enter a site from any page. Make it easy for them to contact you. Even better: Add your phone number and clickable email address somewhere at the top part of each page ("above the fold"), so visitors don't have to scroll down to find it.
3) Are there meta-tags in your site's HTML code? These descriptive tags are easy to add, and make all the difference with Search Engine rankings. Talk to your web developer (or us!) about adding these essential pieces to your site. Be sure your site is re-submitted to the Search Engines once you have the meta-tags in place.
4) Does the text on your pages really communicate what you do and the benefits of doing business with you? Pretend you are talking to your best friend on your site. You'll write a compelling, honest, and factual account of why your product or service is worth considering. Guess what? That's what your target market wants to hear!
5) Simpler is better in life and in websites! You have approximately 10 seconds to keep a visitor once they land on your site. Keep them interested and informed VERY quickly, or lose them.© Mind's Eye Presentations. All rights reserved.
Mind's Eye Presentations provides customized, effective web strategies for businesses.
Call us at 615-867-4009.
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Take a Look at Your Site Through Fresh Eyes
Ask around these days, and you hear business owners and managers disappointed in their websites.
Return on investment has been nil. No traffic, no response, no sales.
"I spent so much money developing my website and nobody is coming to visit it.. What's wrong???"
SOUND FAMILIAR? The stories are the same over and over..
-My website doesn't look at all like I thought it would.
-My website is up and there is NO traffic.
-My website just doesn't reflect my company's image.
-My site is down more often than it is up.
-I can't ever get changes made to my site when I need them.
Do you feel like you are powerless in a technical world that is WAY too complicated to deal with?
WAIT. You do have the power. Your website belongs to YOU. It should be a true reflection of your company's image on the Internet, and should seamlessly blend with your overall marketing package, otherwise why bother having a website at all?
If you read this far and said, "They are talking about ME" then it is time to sit down and assess your website.
There are simple things you can do yourself to invite visitors to your site. Put your web address on all of your printed material. Post new and interesting information on your site. Change your site content often to give visitors a reason to come back. Keep it fresh and ABOUT THEM, the CUSTOMER.© Mind's Eye Presentations. All rights reserved.
Mind's Eye Presentations provides customized, effective web strategies for businesses.
Call us at 615-867-4009.
BACK TO RESOURCE PAGE
Increase targeted traffic from Search Engines with an effective Page Title tag on each of your web pages.
Write a descriptive title of 5 to 8 words for each website page.
Remove any "filler" words from the title, such as "the," "and," etc.
This Page Title appears on many Web search engines when your site is listed.
The Page Title also appears at the very top of the monitor when viewing a website.
Bring Them In
Entice searchers to click on the title by making it descriptive and include something attractive.
Change the Title tags on each web page to reflect the info on that page.
Hints
Use some descriptive keywords along with your business name on your home page. Instead of "Bird Feeders, Inc." use "Bird Feeders, Inc. - Birdfeeders, Birdbaths, Backyard Accessories".
The more people see in the blue highlighted portion of the search engine that interests them, the more likely they are to click on the link.
Bonus Hint: Now re-submit your website to the Search Engines, so they pick up your new listings!© Mind's Eye Presentations. All rights reserved.
Mind's Eye Presentations provides customized, effective web strategies for businesses.
Call us at 615-867-4009.
BACK TO RESOURCE PAGE
Making It Easy for Customers to Find You
Add a map to your website for instant payoff:
1) Saves time from customer calls asking for directions.
2) Makes it easier for new customers to find you (so they're more likely to buy from you)
3) Allows customers to choose a convenient location or branch
4) Gives you and your staff another reason to send visitors to your company site
Link to MapQuest or Google Maps for live interactive maps.
Set up the map links here:
http://maps.google.com or http://www.mapquest.comAt the very least, add written directions to all your locations on your company website.
© Mind's Eye Presentations. All rights reserved.
Mind's Eye Presentations provides customized, effective web strategies for businesses.
Call us at 615-867-4009.
BACK TO RESOURCE PAGE